If you are using e-mailings to get people to visit your website, chances are at least some of your messages are considered as spam. A recent study indicates that 93% of all emails we receive are spam. How can you make sure your message is not perceived as such?
Some time ago, I received this cryptic […]

A recent survey confirms that websites that are not user-friendly negatively affect business. A few key points from the survey:

75% of those questioned would not return to websites that took longer than four seconds to load.
One third of those questioned abandon sites that take time to load, are hard to navigate or take too long […]

Many e-commerce websites recognize previous customers and greet them with a personalized “Hello, [Customer Name]!”. It’s a nice touch, giving the customer a feeling of validation: “They know who I am”.
Sometimes, however, this recognition is only skin deep; as soon as you want to add an item to your shopping cart or view your account […]