Archive for June, 2006

How to Drive Customers Away from Your Website: Confuse, Frustrate and Anger Them

As I was researching quality management software, I came upon a website that seemed to offer an interesting product. However, my search ended abrubtly and I quickly went back to my Google result screen to move on to the next best candidate. What happened? The site had required me to register in order to view […]

Posted in Credibility on June 23rd, 2006

5 Ways Your Website May be Hurting Your Business

So you didn’t invest a huge sum in your website… at least you’ve got one; it can’t hurt, right? Wrong. A website that is not user-friendly can not only hurt your credibility but also cause a loss in profit by turning away potential and even current clients.
Can you afford not to know what your website’s […]

Posted in Credibility, Usability, Writing for the Web on June 23rd, 2006