Search engine logs are a powerful tool for the intranet professional. Statistics may tell us where employees have been, but search logs reveal what they are really looking for and how they do it.

What Employees Look For
A month’s worth of searches within a corporate intranet I manage uncovered a number of popular terms and topics:

Social […]

1. Give it a job to do
Your website has the potential to be so much more than a mere online brochure; give it definite goals that will be beneficial to your business in a more active way. These goals should be specific and easy to measure. Examples of goals could be:

Generate calls about a special […]

Some people simply don’t like the look of underlined text; others feel it makes their website look too “busy”. Whatever the reason, this is a question I have been asked many times over the years.
I personally favor underlining links as much as possible because it is a standard recognized by everyone. However, there are ways […]