Archive for September, 2006

Now You Remember Me, Now You Don’t: Chapters.ca’s Memory Gap

Many e-commerce websites recognize previous customers and greet them with a personalized “Hello, [Customer Name]!”. It’s a nice touch, giving the customer a feeling of validation: “They know who I am”.
Sometimes, however, this recognition is only skin deep; as soon as you want to add an item to your shopping cart or view your account […]

Posted in User Experience on September 27th, 2006

3 Simple Tips to Improve Your Forms

During a recent trip to the Czech Republic, I purchased a cell phone card and attempted to register it on T-Mobile’s website. I was puzzled by the way the form was designed and it took me a few tries to make it to Step 2 in the registration process. Can you figure out why? Take […]

Posted in Usability on September 7th, 2006